Bennetto School Playground

Lettering and Logo Design | Client: The Bennetto School Playground Committee

Working with executive members of The Bennetto School Playground Committee, I created this wordmark to support and promote their community campaign to build a natural playground at Bennetto School located in the north-end of Hamilton, Ontario, Canada.

The letters were illustrated to interact and play together, climbing up and down and over each other. I also thought it would be cool to make it feel like the letters we used to carve into tree trunks to leave our mark and celebrate the special friendships of our childhood.

Selected concept sketch.

Icon exploration of a tree with a trunk formed with
abstract childlike figures playing together.

Final wordmark in use on promotional seed pot giveaway.



Using Format